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Emergence of Direct Primary Care Membership Medicine

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Emergence of Direct Primary Care Membership Medicine

Dr. Sharyl Truty, Balanced Physician Care, Ponte Vedra Beach, FL
—Florida Doctor Magazine: Spring 2019

One of the new practice models in the physician community is membership medicine—an emerging patient self-pay model. As it gains traction in the marketplace, some view it with skepticism, some with cynicism, and others have embraced it and are experiencing a measure of success.

Many primary care doctors can see the changing landscape of healthcare moving towards …

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